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Project
Beautifully Basic Shelf
Client
GUIDA
Project
Beautifully Basic Shelf
Client
GUIDA
Services
Industrial Design
Design for Manufacture
3D Animation
3D Rendering
Creative Direction
Art Direction
People's needs change over time, but furniture is often not made to change with them. Once a piece loses its purpose, it can often end up in landfill. In response to this, we developed the Beautifully Basic Shelf — a shelving collection designed to adapt to evolving needs of people and spaces, with parts that can be repaired or replaced rather than thrown away. A product with no intended end.
Thin aluminium sheets sit across slim turned posts — a plate-and-post frame that comes apart with the same hardware that holds it together. The aluminium is left raw and uncoated, so a mark can be sanded back, and every bolt, stud and foot sits on the surface, where it can be reached, serviced or replaced.
The Beautifully Basic Shelf launched in three variants — Standard, Low and Small, and now lives in homes across Australia. Since its release, the collection has been featured by publications including Broadsheet, ArchitectureAU and the Domain Review.
Melbourne AU, 08:51:04